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Increasing social acceptance of mining through target group specific communication formats

Inadequate stakeholder communication and engagements is a major impediment to the realization of the full mining potential of Africa. In most cases, it leads to unnecessary tensions, conflicts, resistance, mismatched expectations and misconceptions among various stakeholders. In Kenya, the exploitation of mineral reserves has often led to disputes between the local community, investors, non-governmental organizations and mining authorities. For instance, projects for the development of coal reserves, niobium and rare earth minerals have faced protracted disputes. Therefore, effective stakeholder engagement demands for accurate communication strategies that have the potential to increase social acceptance. This study aimed to identify, characterize and propose management strategies for the different stakeholders in the promising mining and rural area of Kwale County, Kenya. Emerging digital visualization methods as augmented and virtual reality are presented and their applicability opportunities in the area is discussed.

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