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The effectiveness of P orter’s generic competitive strategies on social entrepreneurship performance: A case of the C atholic C hurch, K enya

The aim of social entrepreneurship of the church is socio-economic uplift of its members. Hence, Michael Porters generic competitive strategies, being about tackling and trampling competition, may not be appropriate for it. This study examined the efficacy of these strategies in the context of finance self-help groups of the Catholic Church in Nairobi, Kenya. A cross-sectional descriptive survey research design was used to collect data from a sample of 123 self-help groups. Factor analysis and correlation tests were employed. Overall low-cost, broad differentiation, and focus strategies outputted the following rs with social entrepreneurship performance: rs (104) =.42, rs (104) =.16, rs and rs (104) = -.15 in that order with only the first relationship being statistically significant. This study, therefore, recommends the adoption and emphasis of the overall low-cost strategy. These findings are not only invaluable to church social entrepreneurship, but also to other religious institutions and social organizations involved in enhancing livelihoods through the formation of financing self-help groups

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